Alena Tyurina, MSc International Fashion Marketing

Alena Tyurina

Meet Alena Tyurina, an alumni MSc International Fashion Marketing, who recently completed her course. Read on for a Q&A on her experience of studying at GCU London.

What did you do before joining GCU London?

Before GCU London I did my bachelor degree in logistics and supply chain management and was working as a logistics department coordinator in Puma Rus. I observed the working process of our marketing team and decided to continue my development in fashion marketing.

What attracted you to apply for this course?

I wanted to study Fashion marketing abroad and I liked GCU London’s programme structure. I decided to choose the London campus as London provides more opportunities for developing my career.

What were the highlights of your course?

The highlight of my course was gaining theoretical knowledge combined with practical implementation during our group and individual projects. For me, I have learnt more about developing brands, understanding consumer behaviour and the fashion industry in general. We also had an overview of the logistics part of fashion business, the basics of fashion buying and merchandising, and strategic marketing as well.

What was the best thing about studying in London?

London is such an amazing city! It’s very vibrant, full of contrast areas and just the atmosphere is great. It’s so multi-cultural and you can meet wonderful people here. In terms of the fashion industry, there are a lot of opportunities.

Tell us more about what you’ve enjoyed whilst studying this course?

I really enjoyed the guest speaker events organised by Karinna Nobbs and Maggie Smart. All the events were interesting and relevant to the fashion industry.

If you had one piece of advice for future students what would it be?

If I had to give advice to future students, I would say you should probably try to do an internship while you are studying, even if it’s part-time. This is a good way for gaining practical experience and implements your knowledge from university. At the end of your course you will have work experience that is very important for your future employer along with your MSc Degree