Modern business is increasingly global - and we have designed a course to match. Our MSc International Marketing gives you the comprehensive knowledge, expertise and skills you need to build a successful career in international business and make a positive impact on the world around you.
Drawing on our close relationship to industry, we'll help you develop new insight into the cross-cultural challenges you'll face in today's global environment - and how to address them. You'll discover how technology can help you develop sustainable marketing practices, better understand consumer behaviour and plan marketing, branding and communication strategies. You'll study marketing in both theory and practice, for a world-class education built on GCU's decades of academic and professional experience in the field.
As part of our welcoming, open and diverse GCU community, you'll also be in the ideal place to launch a marketing career that is globally engaged and socially responsible - truly serving the Common Good.
You'll graduate from our career-focused course ideally positioned to create innovative marketing solutions in a variety of sectors - from fashion to travel, entertainment to technology. Our alumni pursue rewarding careers and create meaningful change in the UK and internationally.
You'll experience all the benefits of a regular masters, but with the additional advantage of a further professional practice placement over two trimesters. You'll be fully supported and prepared for your placement, and graduate with significant work experience, in-depth knowledge and understanding of your chosen sector.
Consumer Insights; Brand Lab and International Communications; Innovation and Global Marketing Logistics; International Marketing Strategy; International Marketing Concepts for Sustainable Practice; Digital Marketing; Analytics and Storytelling with Data; Career Planning and Professional Development; Introduction to Research Methods.
Delivers a critical, in-depth understanding of consumer-led sustainable marketing practices. You will be introduced to the concept of customer insight and its role in marketing decision-making. The module evaluates the psychological, social and economic roots of the discipline of consumer behaviour and relates these to contemporary consumers.
Module details, assessment strategy and reading list: https://www.gcu.ac.uk/study/modules/info/?Module=MMN525004
Brand Lab and International Communications
Explores developing new brands and introducing them to market considering brand identity, positioning and image as well as strategies in cross-cultural international contexts and sustainability in branding. You'll create and plan the implementation of a coherent marketing communications plan to stimulate desired consumer responses and build and enhance brand equity. This module aims to develop your understanding of marketing communication theory and application of the marketing communications mix in an international context.
Digital Marketing, Analytics and Storytelling with Data
In today’s shifting digital landscape, international brands must evolve to meet the needs of their modern digital-savvy customer. This module will help you grasp the fundamentals of digital and social media marketing to engage with customers, reach new audiences and create exceptional digital content. As part of the module, you'll contribute to the local marketing team’s digital marketing efforts through the planning and execution of micro-campaigns. Understanding the data from such campaigns and ability to present compelling ROI narratives through storytelling with data is vital for marketing teams.
Module details, assessment strategy and reading list: https://www.gcu.ac.uk/study/modules/info/?Module=MMW226493
International Marketing Concepts for Sustainable Practice
In an increasingly global and digitalised world, businesses must rethink traditional marketing concepts and strive to implement more comprehensive and responsible approaches to marketing. You'll explore the interaction between different elements of the marketing mix and the wider contexts, which is essential to effective and responsible marketing. Underpinned by the United Nations’ Principles for Responsible Management Education (PRiME) you will consider implications for international marketing practice and its sustainability for the future.
Module details, assessment strategy and reading list: https://www.gcu.ac.uk/study/modules/info/?Module=MMW226467
International Marketing Strategy
Considers the challenges that organisations face in the contemporary global B2B and B2C marketplace and explores strategic options internationally. Adopting a strategic marketing planning perspective, this module will equip you with the necessary tools, skills and insights to generate a comprehensive, cohesive and congruent strategic marketing plan to take an organisation global, including new market entry decisions to successfully engage in international opportunities.
Module details, assessment strategy and reading list: https://www.gcu.ac.uk/study/modules/info/?Module=MMW226525
Innovation and Global Marketing Logistics
Examines the interconnection of an entrepreneurial mindset and its role in the process of developing innovative new product and service solutions in a private, public or third sector. By critically appraising effective and responsible global marketing logistics solutions, you'll develop a portfolio showcasing how to take your innovation to market and deliver the product or service benefits to customers.
Module details, assessment strategy and reading list: https://www.gcu.ac.uk/study/modules/info/?Module=MMW226522
Career Planning and Professional Development
Enables you to identify and develop your key personal abilities in the context of your future career aspirations. You'll be given the opportunity to undertake work experience, volunteer, study abroad or take part in desk-based consultancy. You will be invited to apply the concepts of personal and professional development to what you are experiencing outside the classroom in order to be better prepared for your personal and professional life.
Module details, assessment strategy and reading list: https://www.gcu.ac.uk/study/modules/info/?Module=MMN225001
Introduction to Research Methods
Introduces you to research approaches as well as time and project management skills essential for your research project and similar tasks in the future. The module provides essential knowledge of research design across key areas and adopts a critical perspective in comparing and contrasting alternative research models.
Module details, assessment strategy and reading list: https://www.gcu.ac.uk/study/modules/info/?Module=MMN225006
The final element of the course is an in-depth research study, which provides you with an opportunity to design and undertake a piece of original research in a relevant area of marketing which could become the starting point of your career in international marketing. The project can take the form of an Applied Research Project, an Inquiry Project or a Consultancy Project. The Applied Research Project involves the collection of either primary and/or secondary data. The Inquiry Project is secondary data based on exploring an aspect of a global trend, associated literature and an assessment of its implications for local practice. The Consultancy Project is normally primary data-based and requires you to adopt the role of a consultant with a relevant organisation.
Module details, assessment strategy and reading list: https://www.gcu.ac.uk/study/modules/info/?Module=MMN225007
Download the Programme Specification for a detailed breakdown of its structure, what you will learn and other useful information.
|Award||Mode of study||Duration||Start date||Location|
|MSc||Full Time||1 Year||Sep 2022||GCU London||Enquire|
|MSc (Two-year)||Full Time||2 Years||Sep 2022||GCU London||Enquire|
|MSc||Part Time||2 - 3 Years||Sep 2022||GCU London||Enquire|
|MSc||Distance Learning||1 - 2 Years||Sep 2022||GCU London||Enquire Apply|
|MSc||Full Time||16 Months||Jan 2023||GCU London||Enquire Apply|
|MSc (Two-year)||Full Time||24 Months||Jan 2023||GCU London||Enquire Apply|
|MSc||Part Time||2 - 3 Years||Jan 2023||GCU London||Enquire Apply|
|MSc||Distance Learning||1 - 2 Years||Jan 2023||GCU London||Enquire Apply|
All entry requirements listed here should be used as a guide and represent the minimum required to be considered for entry. Applicants who are made a conditional offer of a place may be asked to achieve more than is stated.
Minimum academic requirement
UK honours degree 2:2 (or equivalent) in any subject area.
Academic IELTS score of 6.0 (or equivalent) with no element below 5.5.
Other academic and vocational qualifications
Each application to GCU is considered on an individual basis. If you do not have the typical academic entry qualifications, but can demonstrate relevant work experience and/or credits from recognised professional bodies, you may be eligible to enter this course via the University's Recognition of Prior Learning scheme.
Full details of the alternative English language tests we accept are available on this page.
If you do not meet the English language requirements, you may be eligible for the pre-sessional online English programme.
The tuition fees you pay are mostly determined by your fee status. What is my student fee status?
Annual full-time tuition fees
Home (UK including Scottish): £8,700
Two-year masters tuition fees 2022/23
- Home (inc UK and European Union) £11,500 in total, International £18,000. These are the total fees payable to study one of our two-year masters with professional practice courses.
- Home students (inc UK and European Union) will pay £8,700 before starting year one, and pay the balance of £2,900 before starting year two. International students will pay £13,500 before starting year one, and pay the balance of £4,500 before starting year two.
- If you start a two-year masters course but graduate after one year, total fees payable will be as follows: Home (inc UK and European Union) £8,700, International £13,500. You will not be required to pay the year two fees.
Part-time and distance-learning tuition fees
For details of part-time and distance-learning fee rates, please make an enquiry today.
Fees are subject to change and published here for guidance only.
As a student at the University, there are additional fees and costs which may or may not apply to you, but that you should be aware of.
We provide high-quality education for a fair price; as the University for the Common Good, we are committed to offering accessible higher education for talented students by keeping our tuition fees low and providing a generous scholarship package of £2 million per year.