Luxury marketing within a global context.
This course aims to provide an opportunity for graduates to study luxury marketing within a global context whilst also being aware of the wider responsibilities of businesses including responsible leadership.
On graduation you'll be well positioned to operate as a manager within an increasingly competitive and digitally orientated industry with an international scope.
The University has built upon a wealth of expertise in the luxury sector from our academic and honorary professors who come from and continue to work as leaders in industry.
The primary aim is to equip students with a contemporary understanding of luxury marketing, in order to meet the needs of the luxury brand industry. It is intended that future graduates will be able to perform as professionals applying their knowledge, analytical and personal skills and competences in order successfully achieve jobs within the luxury brand sector.
Our graduates are well positioned to operate as a manager within an increasingly competitive and digitally orientated industry with an international scope.
You'll experience all the benefits of a regular masters, but with the additional advantage of a further professional practice placement over two trimesters. You'll be fully supported and prepared for your placement, and graduate with significant work experience, in-depth knowledge and understanding of your chosen sector.
Our well-established links with industry together with current thinking and research have shaped the structure of the programme, which consists of modules, plus a dissertation.
Developing Personal and Professional Competence; Introduction to Research Methods; Luxury Consumer Behaviour; Luxury Branding and Sustainable Marketing; Integrated Marketing Communications; Strategic Marketing of Luxury Goods; Legal Aspects of Brand Management; Digital and Social Media Marketing; Research Project.
Strategic Marketing of Luxury Goods
This module will help students grasp the scope and scale of strategic marketing to develop a managerial overview of how marketing interacts with the other functional areas of the luxury business. The main emphasis of the module will be on developing a marketing plan in the luxury business.
Legal Aspects of Brand Management
Focuses on and contextualises niche aspects of law so as to be accessible to those without the prior legal study of intellectual property law or regulation. It provides foundations for critical, analytical and legally creative thinking while exploring legal issues related to trademarks, domain names, passing off, design rights, patent rights, copyright, and issues relating to advertising standards.
Developing Personal and Professional Competence
Enables students to identify, understand, develop and articulate their key personal abilities in the context of their future career aspirations. Students will be given the opportunity to undertake an industry placement, volunteer, study abroad or take part in desk-based consultancy in order to be better prepared for their personal and professional life.
Luxury Consumption Behaviour
This module provides a critical understanding of the main psychological motivations for luxury consumption. students will explore the delicate balance of utilising consumer insights for strategic marketing purposes while safeguarding consumer interests towards responsible marketing practices.
Integrated Marketing Communications
One of the core elements of marketing is the creation and implementation of a coherent marketing communications plan to stimulate desired consumer responses and build and enhance brand equity. This module aims to develop students understanding of marketing communication theory and the application of the marketing communications mix. In doing so, the module content serves to provide a critical understanding of how a luxury brand may be marketed within the Global marketplace.
Introduction to Research Methods
Introduces students to research approaches and time management skills essential for their research project. The module provides essential knowledge of research design across key areas and adopts a critical perspective in comparing and contrasting alternative research models.
The final element of the programme is the research project, which provides you with an opportunity to design and undertake a piece of original research in a selective area of Luxury Marketing by writing a dissertation or undertaking a consultancy project.
Digital Marketing and Social Media
In today's shifting digital landscape, luxury brands must evolve to meet the needs of their modern digital-savvy customer. This module will help students grasp the fundamentals of digital and social media marketing to engage with their customers, reach new audiences and create exceptional digital experiences. the focus on marketing communications tools is distinctive for the MSc Luxury Marketing program.
Luxury Branding and Sustainable Marketing
One of the core elements of marketing is the creation of a strong brand identity to stimulate long-lasting consumer-brand relationships and build and enhance brand equity. This module aims to develop students understanding of branding theory and application of the sustainable marketing theoretical frameworks. In doing so, the module content serves to provide a critical understanding of how a luxury brand may be marketed sustainably within the global marketplace.
Download the Programme Specification for a detailed breakdown of its structure, what you will learn and other useful information.
"I love the world of luxury and for this reason I chose to study the MSc Luxury Marketing course at GCU London. I decided to increase my work experience by doing an internship during my masters degree. It was difficult to do both at the same time, but I really enjoyed my time as an intern."Bogdan Maslesa,
MSc Luxury Marketing graduate
|Award||Mode of study||Duration||Start date||Location|
|MSc||Full Time||1 Year||Sep 2022||GCU London||Enquire|
|MSc||Part Time||2 - 3 Years||Sep 2022||GCU London||Enquire|
|MSc (Two-year)||Full Time||2 Years||Sep 2022||GCU London||Enquire|
|MSc||Full Time||1 Year||Jan 2023||GCU London||Enquire Apply|
|MSc||Part Time||2 - 3 Years||Jan 2023||GCU London||Enquire Apply|
|MSc (Two-year)||Full Time||24 Months||Jan 2023||GCU London||Enquire Apply|
|MSc||Distance Learning||1 - 2 Years||Jan 2023||GCU London||Enquire Apply|
All entry requirements listed here should be used as a guide and represent the minimum required to be considered for entry. Applicants who are made a conditional offer of a place may be asked to achieve more than is stated.
Minimum academic requirement
UK honours degree 2:2 (or equivalent) in any subject area.
Academic IELTS score of 6.0 (or equivalent) with no element below 5.5.
Please note: if you are from a majority English speaking country, you may not be required to provide further proof of your English Language proficiency.
Other academic and vocational qualifications
Each application to GCU is considered on an individual basis. If you do not have the typical academic entry qualifications, but can demonstrate relevant work experience and/or credits from recognised professional bodies, you may be eligible to enter this course via the University's Recognition of Prior Learning scheme.
Full details of the alternative English language tests we accept are available on this page.
If you do not meet the English language requirements, you may be eligible for the pre-sessional online English programme.
The tuition fees you pay are mostly determined by your fee status. What is my student fee status?
Annual full-time tuition fees
Home (UK including Scottish): £8,700
Two-year masters tuition fees 2022/23
- Home (inc UK and European Union) £11,500 in total, International £18,000. These are the total fees payable to study one of our two-year masters with professional practice courses.
- Home students (inc UK and European Union) will pay £8,700 before starting year one, and pay the balance of £2,900 before starting year two. International students will pay £13,500 before starting year one, and pay the balance of £4,500 before starting year two.
- If you start a two-year masters course but graduate after one year, total fees payable will be as follows: Home (inc UK and European Union) £8,700, International £13,500. You will not be required to pay the year two fees.
Part-time and distance-learning tuition fees
For details of part-time and distance-learning fee rates, please make an enquiry today.
Fees are subject to change and published here for guidance only.
As a student at the University, there are additional fees and costs which may or may not apply to you, but that you should be aware of.
We provide high-quality education for a fair price; as the University for the Common Good, we are committed to offering accessible higher education for talented students by keeping our tuition fees low and providing a generous scholarship package of £2 million per year.