Dr. Anna Watson

Date: Wednesday 30th September 2015
Time: 3 – 4:30pm
Room: 3.7
Topic: A cross-cultural examination of franchise entrepreneurial orientation

Dr. Anna WatsonSpeaker: Dr Anna Watson

Seminar brief

This presentation will explore the role of national culture on entrepreneurial orientation in franchise systems. Research suggests (Hayton et al, 2002) that differences in cultural values may mean that the extent to which entrepreneurial behaviours, (such as risk taking and independent thinking) are considered desirable will differ between cultures. Thus, it is suggested that some cultures will be more closely aligned with an entrepreneurial orientation (EO) than others (Mueller and Thomas, 2000).

The presentation will explore more broadly issues around the role of entrepreneurship and innovation within franchise systems. Furthermore the potential influence of national culture on organisational identity and the managerial and performance implications will be considered, an issue of relevance for any multinational organisation.

Speaker biography

Dr Anna Watson is a Reader in Marketing at the University of Hertfordshire, UK. She joined Hertfordshire Business School in January 2013 from London College of Fashion, University of the Arts London, where she was Programme Director for the MA Business and Management courses.

Dr Watson is one of the UK’s leading academics in franchising. She has undertaken research projects on behalf of the British Franchise Association, and has published over 20 refereed journal articles, broadly in the area of franchising and entrepreneurship, most recently in journals such as the European Journal of Marketing, and the International Small Business Journal. She has a forthcoming paper in the Journal of Business Research exploring organisational identity in franchise systems. She is on the Editorial Review Board for the Journal of Small Business Management, and regularly reviews articles for a number of journals, including the International Journal of Retail and Distribution Management, and the International Small Business Journal. Dr Watson is a Visiting Professor at the University of Rennes and Beijing Normal University (Zhuhai campus).