GCU London has a thriving community of researchers who support research across the core areas of business management and social policy and health. Our researchers are provided with an ideal environment to cross boundaries and engage in inter-disciplinary dialogue. They are involved in a number of funded projects and disseminate their findings through cutting-edge research papers that are presented at leading international conferences and published in high-profile refereed academic journals. Many are regularly cited in mainstream news media.

Highly aligned with the GCU mission of 'for the common good', a topic that is generally all encompassing is one of sustainability and GCU London research is underpinned by the theme of 'societal innovations'.

The core areas of research at GCU London comprise:

Business Management

The process of business development branches across several subject areas, such as International Management, Consumer Behaviour and Marketing Management, Organisational Interactions and Learning and Digital Fashion Strategy. Our researchers in this field examine the areas of:

  • Consumption experiences
  • Consumer behaviour and retailing
  • Branding and strategy
  • Exploring the evolution of the global market
  • Employer branding
  • Strategic adoption, integration and optimisation of technology
  • Global finance, risk management and ethical decision making

Social Policy and Health

Social Policy and Health area researchers at GCU London help develop strategies and extend practical applications professional practise in a real life business environment, with a specific focus on:

  • Asset based health and development
  • Organisational dynamics and workplace learning
  • Employer - employee interactions
  • Public health policy and practice
  • Health inequalities
  • Cultural differences
  • Management practices
  • Corporate reputation and Environmental, Social Governance

GCU London research initiatives

Academics at GCU London are highly networked and that is reflected in the monthly GCU London Research Seminar Series titled 'Culture, Consumption and Society', which has been running since September 2012. The seminar series attracts many leading academic scholars who share their latest research with internal and external audiences. There are a number of other internal events and seminars that take place at GCU which benefit our research-active staff and PhD students in furthering their research agenda.

Seminar Series

Join us for discussion and debate at the next Culture, Consumption & Society seminar.

PhD Opportunities

Considering pursuing a postgraduate research degree? Have a look at our areas of expertise.

Research Impact

We have a dynamic research community. Have a look some of the projects based at our London campus.