GCU's MSc Fashion Business Creation is a distinctive programme, designed in collaboration with fashion industry leaders to provide students with an insider's view of this unique market. You'll learn at our GCU London campus, in the heart of the fashion industry, benefitting from our high-level connections to the business.
Bringing together the insights of top professionals and the latest academic research on fashion and business, the programme will help you understand the strategies key to creating a successful fashion business with staying power.
The curriculum provides a career-focused overview of the industry, ensuring you'll acquire the necessary up-to-date knowledge and applicable skills. You will have the opportunity to:
- Review the anatomy of a fashion business
- Examine processes and actions associated with strategy development and implementation for both new and existing fashion businesses
- Evaluate growth strategy opportunities, taking into account the complexities of internationalisation and the digital era
- Gain insights of international fashion branding and know how to use data analytics so as to create competitive own-brand propositions
- Explore key issues that are transforming the sector and identify patterns of change Study key management topics including globalization, product/service innovation and sustainability
- Complete an internship or industry consultation project, deepening your insight with hands-on experience
At GCU London, you'll join a welcoming community of entrepreneurial, creative-minded people dedicated to making a positive impact for the common good. Whether you're collaborating with classmates on a group project or learning from the best with masterclasses and industry visits, you'll find plenty of ways to expand your perspective and grow as both a person and a professional.
When you graduate from GCU's MSc Fashion Business Creation programme, you'll be in a strong position to launch a successful fashion business - or take an existing fashion business to new heights.
Anatomy of a fashion business
The world is changing, and business must transform with it. Investors and the marketplace are increasingly looking for businesses with a niche approach -and innovative business models that positively impact communities and/or the environment. The focus of this module will critically look at the essential elements in forming an agile and innovative business model and structure. With a renewed emphasis on passion and culture (increasingly being discussed as key success factors in the current market climate) this module reflects the ever-changing environment and the impact technology has on strategy.
Establishing a fashion business strategy
Small brands are increasingly finding opportunities in unusual places – personalisation and the rise of the resellers' market are both creating opportunities for new brands and businesses. This module analyses strategy development and implementation within new and developing fashion businesses and markets, which in turn helps to identify new opportunities, whilst also addressing limitations SMEs face such as experience and resource.
Global fashion branding and marketing communications
With an emphasis on digital marketing, you will develop a critical understanding of fashion branding and marketing theory through an examination of key theoretical frameworks relating to brand culture, brand relationships, brand personality and brand identity. Given the industry’s increased use of content marketing, in particular, the growing importance of brand storytelling, this module also addresses data analytics, specifically looking at the translation of data and storytelling when shaping marketing communication strategy.
Fashion growth Strategies and performance optimisation
Explores growth strategy opportunities and performance optimisation techniques for fashion businesses and develops an advanced understanding of the key strategic processes and complexities of internationalisation for a fashion business. In addition to this, financial and resource management are explored, given that these are both that are critical for success and growth.
Introduction to research method
Introduces students to research approaches and time management skills essential for their research project. The module provides essential knowledge of research design across key areas and adopts a critical perspective in comparing and contrasting alternative research models.
Career planning and professional development
Equips students with the capability to identify their own skills, values and interests and to match these with the knowledge, skills and abilities required in fashion business. Students will be given the opportunity to undertake an internship, volunteer, study abroad or take part in desk-based consultancy. Students will be invited to apply the concepts of personal and professional development to what they are experiencing outside the classroom in order to be better prepared for their personal and professional life.
Global trends and developments in fashion
Given the fashion sectors increased focus on disruptors and new business models, this module explores the central issues that are transforming the sector, identifying patterns of change in global markets and how this drives strategy. This module specifically looks at the macro-environmental pressures relevant to SMEs and start-ups in the fashion and fashion-related industries.
Product/service innovation: concept to consumer
To remain competitive, businesses must create value for their consumers through the development and management of innovative products and services. Students will gain an in-depth and critical understanding of product and service innovation in the fashion industry, as well as explore the strategies in managing these successful product and service innovation. Innovations in textiles, creation of sustainable products and digital automation in the development process will be a key focus, given the current market dynamics.
The research project
The final element of the programme gives students the opportunity to undertake an in-depth research study into students selected area.
Download the Programme Specification for a detailed breakdown of its structure, what you will learn and other useful information.
|Award||Mode of study||Duration||Start date||Location|
|MSc||Full Time||16 Months||31 Jan 2022||GCU London||Enquire Apply|
|MSc||Part Time||2 - 3 Years||31 Jan 2022||GCU London||Enquire Apply|
|MSc||Full Time||1 Year||28 Sep 2021||GCU London||Enquire Apply|
|MSc||Part Time||2 - 3 Years||28 Sep 2021||GCU London||Enquire Apply|
All entry requirements listed here should be used as a guide and represent the minimum required to be considered for entry. Applicants who are made a conditional offer of a place may be asked to achieve more than is stated.
Typical Entry Requirements
UK honours degree 2:2 (or equivalent) in any subject area.
Academic IELTS score of 6.0 (or equivalent) with no element below 5.5.
Other academic and vocational qualifications
Each application to GCU is considered on an individual basis. If you do not have the typical academic entry qualifications, but can demonstrate relevant work experience and/or credits from recognised professional bodies, you may be eligible to enter this course via the University's Recognition of Prior Learning scheme.
International students who do not meet the academic requirements may be eligible for the Pre-Masters programme at INTO Glasgow at our Glasgow campus. Successful completion of this INTO course with the required grades means guaranteed conditional offer of a place on the degree programme at GCU London.
If you do not meet the English language requirements, you may be eligible for our pre-sessional English programme which is taught at our London campus.
The tuition fees you pay are mostly determined by your fee status. What is my student fee status?
Annual tuition fees 2020/21
Home (including Scotland and Europe): £8,700
International (outside Europe): £13,500
Annual tuition fees 2021/22
Home (including Scotland): £8,700
International (including EU): £13,500
Part-time and distance-learning tuition fees
For details of part-time and distance-learning fee rates, please make an enquiry today.
Fees are subject to change and published here for guidance only.
As a student at the University, there are additional fees and costs which may or may not apply to you, but that you should be aware of.
We provide high-quality education for a fair price; as the University for the Common Good, we are committed to offering accessible higher education for talented students by keeping our tuition fees low and providing a generous scholarship package of £2 million per year.
You will have access to mentorship programmes via our Honorary Professors and be taught in dynamic environments such as Masterclasses and through collaborative industry briefs. You will also be able to attend our career enhancing Industry Speaker programme, which runs throughout the first and second semester.