The MBA Luxury Brand Management at GCU London, part of the British School of Fashion, builds on our expertise in the luxury industry. We developed this innovative programme to meet the growing demand for experienced managers who really understand luxury brand management in a global context.
Through this programme, you'll master the tools and strategies of the global luxury market, launching your successful career in this fascinating industry. Luxury markets are becoming more competitive, more complex and more polarised; with the relevant, up-to-date industry knowledge you'll acquire in this programme, you'll be ready to meet those challenges head-on.
The curriculum emphasises data analysis to support evidence-based decision-making.
- Develop the analytical skills to examine issues that affect the luxury sector
- Practise creative and critical thinking for innovative solutions to contemporary problems
- Examine the challenges of global expansion while remaining sustainable and authentic
- Learn by collaborating with your classmates and thinking like an entrepreneur
- Strengthen your problem-solving capabilities with case studies, business challenges and a live brief project developed in partnership with industry
- Explore responsible leadership and ethical decision-making in the context of the luxury market, considering the common good alongside profitability
In the MBA Luxury Brand Management, you will explore key brand concepts such as authenticity, sustainability and craftsmanship, balanced with brand access and immediacy. Then you'll develop your understanding of how these issues intersect with digital technology and contemporary culture.
At GCU, you'll join a welcoming and career-focused community of learners, professors and professionals. You'll find personal support as you work hard to achieve the successful career that's right for you.
GCU London’s MBA Luxury Brand Management produces graduates who are successful leaders and responsible global citizens, with the relevant, practical skillsets that employers value. The programme will help you build on your managerial experience with a luxury specialisation so you can advance in your career.
Our well-established and strong links with industry together with current thinking and research has shaped the structure of the programme, which consists of eight modules, plus a dissertation.
Luxury Concepts and Practice
This is where the core conceptual understanding of luxury is balanced with industry insights, through the guest speakers who join classes. The module is designed to critically assess the complexities of the luxury concept and the evolution of the global luxury sector. Students analyse how perceptions of luxury value evolve across different product/market contexts and investigate how individual consumers characteristics, social dynamics and brand related factors affect decisions to purchase luxury products and services.
Strategic Finance for Luxury Management
The module develops a critical awareness of the managerial economics and strategic financial considerations of companies in the luxury sector. Students will understand the strategic financial issues concerned with funding and operating a luxury business both at private and public company levels. It will cover key concepts from understanding key financial structures and instruments as well as the role of credit rating agencies. The module covers both macro- and micro aspects of the industry and will enable students not only to learn about particular instruments, but also to contextualise their use in specific and individual situations.
Omnichannel Distribution Strategies for Luxury
Provides a critical analysis of management trends and developments with respect to the retailing and distribution of luxury goods and services. All dimensions of luxury channel distribution are explored including franchising, wholesale and licensing. There is also a particular emphasis upon the creation of differential advantage through balancing physical store experience with immersive digital and mobile commerce in selling direct to consumers.
Strategy Leadership and Social Responsibility
Enables students to critically analyse the roles that managers play in formulating, implementing and evaluating strategy within organisations in the luxury sector. Students are encouraged reflect upon the importance of leadership in developing, protecting and exploiting strategic capabilities within organisations. The module is designed to help students take on a significant leadership role in their future careers in the luxury sector.
Global Luxury Brand Strategy
This module examines the critical value of luxury brands - the personality, associated iconography, and brand equity and how these factors can help to define and protect a luxury brand. It highlights the importance of effective brand management in the luxury goods and services sector through a detailed consideration of the relative literature, supported by contextual examples. There is a strong focus on the formulation and implementation of strategy, centred on branding and consumer decision making.
Legal Aspects of Brand Management
Focuses on and contextualises niche aspects of law so as to be accessible to those without prior legal study of intellectual property law or regulation. It provides foundations for critical, analytical and legally creative thinking while exploring legal issues related to trademarks, domain names, passing off, design rights, patent rights, copyright, and issues relating to advertising standards.
Introduction to Research Methods
Introduces students to research approaches and time management skills essential for their research project. The module provides essential knowledge of research design across key areas and adopts a critical perspective in comparing and contrasting alternative research models. It provides preparation for the final research project.
Sustainable luxury is about the power to change lives through sustainability leadership. This module requires students to engage in informed analysis of the social, environmental and financial impacts of the operations of luxury industry players, to develop a critical understanding of key sector sustainability challenges and to identify best practice and sustainable leadership. Students will be given a broad and detailed knowledge of the latest theory and practice and will have the opportunity to pursue study across areas of luxury business and sustainable development that align with their personal and professional values and aspirations.
The final element of the programme is the dissertation, which provides you with an opportunity to design and undertake a piece of original research in a selective area of Luxury Brand Marketing. As part of the research, students have the opportunity to apply theories, concepts, theories and frameworks introduced in the modules that were previously taught.The dissertation can assume one of 3 forms: An Applied Research Project, an Inquiry Project or a Business Consultancy Project.
Download the Programme Specification for a detailed breakdown of its structure, what you will learn and other useful information.
|Award||Mode of study||Duration||Start date||Location|
|MBA||Part Time||2 Years||18 Jan 2021||GCU London||Enquire Apply|
|MBA||Full Time||16 Months||18 Jan 2021||GCU London||Enquire Apply|
|MBA||Full Time||1 Year||29 Sep 2020||GCU London||Enquire Apply|
|MBA||Part Time||2 Years||29 Sep 2020||GCU London||Enquire Apply|
All entry requirements listed here should be used as a guide and represent the minimum required to be considered for entry. Applicants who are made a conditional offer of a place may be asked to achieve more than is stated.
Typical Entry Requirements
UK honours degree 2:2 (or equivalent), with two-years’ appropriate management experience if applicant has a non-business degree.
If successful, you will be shortlisted and invited for interview.
Academic IELTS score of 6.0 (or equivalent) with no element below 6.0
Please note: if you are from a majority English speaking country, you may not be required to provide further proof of your English Language proficiency.
Other academic and vocational qualifications
Each application to GCU is considered on an individual basis. If you do not have the typical academic entry qualifications, but can demonstrate relevant work experience and/or credits from recognised professional bodies, you may be eligible to enter this course via the University's Recognition of Prior Learning scheme.
Entry options for international applicants
If you are an international applicant and do not meet the academic requirements above you may be eligible for an International Graduate Diploma at INTO Glasgow. Based in our Glasgow campus, successful completion of an INTO course with the required grades provides you with a guaranteed conditional offer of a place on this degree.
Join GCU in September 2020
We are looking forward to welcoming you to what will be a great new academic year at GCU and we hope you choose this as your study destination. Your experience as an applicant and new student remains our priority. We will be doing everything we can to make sure you enjoy learning through our blended approach of online and face-to-face teaching and to give you as many opportunities to create new friendships and experience everything the GCU community has to offer you!
The health, safety and wellbeing of our students and staff will continue to be our highest priority as rules around social distancing are eased. For more information on the things what you can expect from your first term at GCU, visit our Frequently Asked Questions pages or make an enquiry today.
The tuition fees you pay are mostly determined by your fee status. What is my student fee status?
Tuition fees 2020/21
Home (including Scotland and Europe): £17,300
International (outside Europe): £17,300
Part-time and distance-learning tuition fees
For details of part-time and distance-learning fee rates, please make an enquiry today.
Fees are subject to change and published here for guidance only. Fees and refund policy.
As a student at the University, there are additional fees and costs which may or may not apply to you, but that you should be aware of.
We provide high-quality education for a fair price; as the University for the Common Good, we are committed to offering accessible higher education for talented students by keeping our tuition fees low and providing a generous scholarship package of over £2 million per year.
Students studying the MBA Luxury Brand Management will be part of a small and focused class, a mix of local and international students sharing management expertise and benefiting from teaching by world-class professors and experts, with research and professional experience as well as close links to industry.
The diversity and experience brought to the class by each individual is one of the primary strengths of the MBA Luxury Brand Management in GCU London. The programme is designed to promote informal peer support and knowledge sharing networks, helping them to become effective, independent, lifelong learners.
International academics from France, Spain, Italy, Taiwan, China and the USA have visited GCU London to gain insight into our teaching.
A number of assessment methods are used in the programme, which vary between modules, and include: group work, case studies, written coursework, applied projects, group presentations, individual examinations, and a research-based final project.